Ari's Blog

I'm sure you've seen the infamous pink and green color-combo that was everywhere a few months ago. However, for those of you who don't know what I'm talking about (which I'd find very hard to believe), I'm talking about the film Wicked! That's right, the musical film whose ads were everywhere. What made the Wicked so popular was the fact that Universal just collaborated with quite literally everyone. They collaborated with 400+ brands, which surpassed (and reminded people of) the film Barbie back in 2023. The first Wicked trailer was also aired in the Super Bowl, which managed to gain it plenty of viewers! Some big brands that collaborated with Wicked, would-be Ariana Grande's own beauty brand, R.E.M Beauty, which makes sense due to the fact she stars in the film itself. With its 150 million marketing budget, other epic collabs would be with brands like Crocs, H&M, Forever 21, Starbucks, Stanley, GAP, and more. Of course, there were also ads posted o...

Hello there, my name is Merari, though I go by Ari, nice to meet you! I am a student at Linn Benton Community College, in my second year. I am currently enrolled in this winter terms marketing class, but why? Because I am a business major, so marketing is something I have to take, and I like it! Marketing is everywhere nowadays. There are ads on the phone, TVs and on the streets we either walk or drive on every day.  What I'm interested in learning about marketing is the tactics they use to get consumers. What strategies work best, and how do they convince us buyers? Since most of the times- it works for me. I see plenty of ads of something specific and I feel the need to buy and try it out too.  Back to me- something I'm passionate about is art, specifically drawing. I've been an artist for practically my whole life. It's something I do when I'm bored or have free time, I'll never get tired of it. Another thing I'm passionate about is clothes and sewing. I ...